1. Who We Are

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  Anita’s Cake House is a sole trader bakery business based in County Durham, United Kingdom.

  For privacy-related questions or requests, please contact us using the contact details provided on our website.

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2. Information We Collect

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  Depending on how you use our website, we may collect:

Information you provide to us

  This may include:

• Your name

• Email address

• Telephone number

• Billing and delivery address

• Collection details

• Account login details

• Order information

• Payment-related information

• Custom cake requirements

• Event or celebration details

• Personalised messages or wording

• Images or inspiration photographs uploaded as part of a custom cake enquiry

• Information you provide when contacting us

• Any other information you voluntarily provide

  We only collect information that is reasonably necessary for the relevant purpose.

  Information collected automatically

 When you use our website, certain technical information may be collected automatically, such as:

• IP address

• Browser and device information

• Website usage information

• Pages visited

• Date and time of visits

• Cookie and similar technology information

  Some of this information may be collected through Wix and other website technologies.

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3. How We Use Your Information

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  We may use your personal information to:

• Process and fulfil orders

• Process payments

• Arrange delivery or collection

• Create and manage customer accounts

• Respond to enquiries

• Discuss and manage custom cake orders

• Provide quotations and order information

• Send order confirmations and service-related communications

• Contact you about an order where necessary

• Handle refunds, cancellations and complaints

• Maintain business and financial records

• Improve our website, products and customer experience

• Protect our business against fraud, misuse or security threats

• Comply with legal and regulatory obligations

• Send marketing communications where you have provided the required consent or where another lawful basis permits us to do so

  We will not use your personal information for purposes that are incompatible with the purposes explained in this Privacy Policy without providing appropriate information or obtaining consent where required.

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4. Lawful Bases for Using Your Information

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  We use different lawful bases depending on why we are processing your information.

  These may include:

Contract

  We may process your information where it is necessary to take steps at your request before entering into a contract or to perform a contract with you, such as processing and fulfilling an order.

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Legal Obligation

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  We may process information where this is necessary to comply with a legal obligation, including applicable accounting, tax, consumer protection and other legal requirements.

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Legitimate Interests

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 We may process information where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and interests.

 Examples may include managing and improving our business, maintaining website security, preventing fraud and dealing with customer enquiries.

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Consent

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  Where consent is required, we will ask for your consent before using your information for the relevant purpose.

  You can withdraw consent where consent is the lawful basis for processing.

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5. Payments

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  Payments made through our website may be processed by third-party payment providers, including Wix Payments and other payment providers made available at checkout.

  We do not normally receive or store your full payment card details ourselves.

  Payment providers process payment information in accordance with their own privacy policies and terms.

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6. Wix and Other Service Providers

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  Our website is operated using Wix.

Wix may process personal and technical information on our behalf as part of providing website, ecommerce, hosting, payment, account and related services.

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  We may also use other service providers where necessary to operate our business, such as payment providers, delivery services, email services, website analytics or other business systems.

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  Where appropriate, these providers process information on our behalf and are required to handle it in accordance with applicable data protection requirements.

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7. Sharing Your Information

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  We may share personal information where necessary with:

• Payment providers

• Wix and website service providers

• Delivery providers

• Professional advisers where necessary

• IT and technical service providers

• Government authorities or regulators where legally required

• Other service providers necessary to fulfil an order or operate our business

We do not sell your personal information.

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8. Custom Cake Enquiries and Uploaded Images

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  If you submit a custom cake enquiry, we may process information about your event, requirements, preferences and design ideas.

  If you upload an inspiration photograph or other image, we will use it for the purpose of discussing and creating your requested cake or responding to your enquiry.

  Please only upload images that you are permitted to share with us.

We do not use customer-uploaded images for advertising or social media without appropriate permission.

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9. Marketing

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  If you choose to receive marketing communications from us, we may use your contact information to send information about products, offers, new items or other relevant updates.

  You can unsubscribe from marketing communications at any time by using the unsubscribe option provided or by contacting us.

  Service-related communications, such as order confirmations, delivery information or important information about an order, are not marketing communications and may still be sent when necessary.

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10. Cookies

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  Our website uses cookies and similar technologies.

Some cookies are necessary for the website and ecommerce functions to operate.

  Other cookies, such as certain analytics or marketing cookies, may require your consent.

Please see our Cookie Policy for more information.

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11. How Long We Keep Your Information

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  We only keep personal information for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, tax, contractual and business requirements.

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  Different types of information may be retained for different periods.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

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We do not keep personal information indefinitely simply in case it may be useful in the future.

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12. Keeping Your Information Secure

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  We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

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  However, no online system can be guaranteed to be completely secure.

  You are responsible for keeping your customer account login details confidential and should contact us if you believe your account has been accessed without permission.

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13. International Data Transfers

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 Some of the service providers we use may process personal information outside the United Kingdom.

 Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.

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14. Your Data Protection Rights

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 Depending on the circumstances, you may have rights under UK data protection law, including the right to:

• Request access to the personal information we hold about you

• Ask us to correct inaccurate or incomplete information

• Ask us to delete personal information where there is no longer a lawful reason for us to keep it

• Ask us to restrict certain processing

• Object to certain processing

• Request transfer of certain information to you or another organisation where applicable

• Withdraw consent where consent is the lawful basis for processing

These rights are subject to legal conditions and exceptions.

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15. How to Make a Privacy Request

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  If you would like to exercise a data protection right or ask a question about how we use your information, please contact us using the contact details provided on our website.

  We may need to verify your identity before completing certain requests.

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16. Complaints

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  If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.

  You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)

  You can find information about making a complaint on the ICO's website.

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17. Children's Information

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  Our website is intended for general customers and is not specifically directed at children.

  We do not knowingly collect unnecessary personal information from children.

  If you believe that a child has provided personal information to us unnecessarily, please contact us.

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18. Changes to This Privacy Policy

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  We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.

  The latest version will be published on this page with the relevant update date.

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19. Contact Us

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If you have any questions about this Privacy Policy or how we handle personal information, please contact Anita’s Cake House using the contact details provided on our website.

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Anita’s Cake House
County Durham & Sunderland, UK